Three bespoke training sessions for lead generation

With fewer face-to-face meetings and even fewer in-person conferences in 2020, the way companies like yours gather leads has drastically changed.  We get it and are here to help.

Using our nearly 30-years of media and communications experience in industrial markets, EMG can train your sales and account teams on how to build customer relationships online, develop lead generation and position themselves as a thought leader in the digital world.

As specialists in niche markets such as chemicals, plastics, packaging, food ingredients and industrial technology, we customize each online training session based on your specific industry – and who you want to target and build relationships with. Our goal is not just to show your sales team how to use LinkedIn, but how they can leverage it to get results.

LinkedIn is not only for job seekers. From setting up a profile that shows your sales team as experts that your potential customers can trust to learning time-efficient tips on commenting, sharing and posting, this customized 90-minute offering is full of surprising information. For instance, do you know who to like and who to follow? There is a difference.

Once you understand how to put your best digital foot forward, EMG will teach your team the tips and tricks to increase sales lead generation. It starts with understanding the LinkedIn Algorithm. Is your sales team following the right people and news sources for your niche industry? Probably not. Are you missing important articles that have lead potential? Most likely.

Working one-on-one with your C-Level executives and subject matter experts, we transform their LinkedIn profile from job searcher to thought leader. We fine-tune messages around the brand and develop their authentic online voice. We help your experts create a personal brand that connects with corporate and resonates with media & customers but is still unique.

Photos by Minh Pham, Carlos Muza and Austin Distel on Unsplash